First off, what in the world do I mean when I say that your brand may be promising something that you don’t even realize? The answer is two-fold.

Your industry has placed expectations in the minds of your people.

If you’ve been in your industry or been on the receiving end of whatever you are selling (I highly recommend for perspective’s sake that you experience both the buyer’s and the seller’s point of view), you know whether outright or instinctually, there are certain things that people have come to expect when working with a company like yours.

For instance, I know the reasons people seek out someone in my industry, and I know there are preconceived notions about the industries Mark’d by design falls within. We are a hybrid between a design and a consulting company.

Your reputation precedes you.

You have a vision for your company, and you do things within your company to make that vision a reality. If you have an online presence at all or have been in business for any amount of time, your audience sees things how they really are, because they are experiencing the product or service you have created.

How can branding help?

I’m sure you have some ideas about what branding is. Color schemes, fonts, style guides, logos, etc. These things are good things and they are a part of your brand, but these things are not what brand your company. The touchpoints that make up your client’s or customers’ experiences with your company on a consistent basis are what brand your company.

Our company was formed to bridge the gaps between company intentions, customer expectations, and the way the customers are truly experiencing your brand on a consistent basis.