Your brand is a promise. You either break or keep that promise through every experience a person has with your company.

Our subconscious is always picking up on things – the sights, sounds, smells, and textures that surround us. Our senses are looking to form a complete picture of the environment that we are in to keep us safe.

These senses begin to paint a larger picture for us. Our brain starts to make decisions based on this information. Are we safe? Are we having a good time? Are we confused? Do we feel lied to? Would we want to do this again? These senses ripple into how we experience whatever we are experiencing and enough experiences of the same kind start to form a decided identity in our minds of who or what we are experiencing.

Experiences that consistently keep your brand promise cultivate consumer and employee loyalty and trust.

On the other hand, companies that claim to have an identity that is consistently misaligned with how they make decisions and, therefore, the experiences that people have with them, breed skepticism and even contempt among their employees and consumers.

• Clarity
• Perspective
• Healthy leaders
• Consistent sales
• Healthy turnover rates
• Good reviews from employees and consumers
• Healthy, caring cultures of people who work hard because they align with the promise of the company.

We create experiences Mark’d by design.

Let’s create cohesive, sustainable, aligned brands together.