Share your spark!
If you’ve landed here, you may be a leader with a vision of how to make the world a better place. Our unique expertise lies in hearing your heart and gaining your vision for the world you see in order to help you communicate and make your dream a reality. Most new businesses close before they turn 5 years old. This is tragic, because so many visions that would make the world better die with them. Let us help you make your vision a reality. When you succeed, we succeed! Let’s grow together.
A brand consultancy in Chattanooga, TN
Brand Strategy and Design in Chattanooga, TN
Sensory Branding
Our subconscious is always picking up on things – the sights, sounds, smells, and textures that surround us. Our senses are looking to form a complete picture of the environment that we are in to keep us safe.
The Ripple Effect
These senses begin to paint a larger picture for us. Our brain starts to make decisions based on this information. Are we safe? Are we having a good time? Are we confused? Do we feel lied to? Would we want to do this again? These senses ripple into how we experience whatever we are experiencing and enough experiences of the same kind start to form a decided identity in our minds of who or what we are experiencing.
Why should this matter to you as a company leader or owner?
Experiences that consistently keep your brand promise cultivate consumer and employee loyalty and trust.
On the other hand, companies that claim to have an identity that is consistently misaligned with how they make decisions and, therefore, the experiences that people have with them, breed skepticism and even contempt among their employees and consumers.
Misaligned Brands Experience:
- High employee turnover
- Leadership burnout
- Broken sales patterns
- Bad consumer and employee reviews
- Broken, bitter cultures
Aligned Brands Experience:
- Clarity
- Perspective
- Healthy leaders
- Consistent sales
- Healthy turnover rates
- Good reviews from employees and consumers
- Healthy, caring cultures of people who work hard because they align with the promise of the company.
Experiences Mark’d by design
We create experiences Mark’d by design.
Let’s create cohesive, sustainable, aligned brands together.
Find Us On Social
Join Our Community of Like-Minded Leaders
For more tips and encouragement for executives and company leaders or just to stay up to date, fill out your email below.