Your brand is a promise. You either break or keep that promise through every experience a person has with your company.

A brand consultancy in Chattanooga, TN

Brand Strategy and Design in Chattanooga, TN

Sensory Branding

Our subconscious is always picking up on things – the sights, sounds, smells, and textures that surround us. Our senses are looking to form a complete picture of the environment that we are in to keep us safe.

The Ripple Effect

These senses begin to paint a larger picture for us. Our brain starts to make decisions based on this information. Are we safe? Are we having a good time? Are we confused? Do we feel lied to? Would we want to do this again? These senses ripple into how we experience whatever we are experiencing and enough experiences of the same kind start to form a decided identity in our minds of who or what we are experiencing.

Why should this matter to you as a company leader or owner?

Experiences that consistently keep your brand promise cultivate consumer and employee loyalty and trust.

On the other hand, companies that claim to have an identity that is consistently misaligned with how they make decisions and, therefore, the experiences that people have with them, breed skepticism and even contempt among their employees and consumers.

Misaligned Brands Experience:

  • High employee turnover
  • Leadership burnout
  • Broken sales patterns
  • Bad consumer and employee reviews
  • Broken, bitter cultures

Aligned Brands Experience:

  • Clarity
  • Perspective
  • Healthy leaders
  • Consistent sales
  • Healthy turnover rates
  • Good reviews from employees and consumers
  • Healthy, caring cultures of people who work hard because they align with the promise of the company.

Experiences Mark’d by design

We create experiences Mark’d by design.

Let’s create cohesive, sustainable, aligned brands together.

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