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How to Perform a Competitive Analysis

How to Perform a Competitive Analysis

by Mark'd by design | Aug 20, 2024 | Branding, Customer Experience, Team building

Conducting a Competitive Analysis Conducting a competitive analysis is crucial in staying ahead of the game in such a fast-paced environment. It may not be the most exciting task, but it’s key to understanding your audience’s expectations and your brand’s position in...
Blending In vs. Standing Out: Which is Better for Your Brand?

Blending In vs. Standing Out: Which is Better for Your Brand?

by Mark'd by design | May 17, 2024 | Branding, Encouragement for Executives, Team building

As a business owner considering a brand or rebrand, you’ve likely encountered the dilemma of whether to blend in or stand out. Instincts may tell you that blending in has its benefits, and to some degree, they’re right. Let’s delve into the pros and cons of...
Should I rebrand my business? Here’s How to Know.

Should I rebrand my business? Here’s How to Know.

by Mark'd by design | May 16, 2024 | Branding, Customer Experience, Team building

Are you considering a rebrand but feeling overwhelmed by the thought? You’re not alone, and your instincts might be spot on. Rebranding is a significant decision that brings up many questions and considerations. The most crucial factor to ponder is why you think...

What does a successful hiring process look like?

by Mark'd by design | Oct 6, 2021 | Team building

Salary transparency on job postings is starting to become a standard thing across America. It’s now required by law across the entire state of Colorado. I saw a thread conversing on this topic recently where a no-doubt irritated CEO stated in reply,...
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