Leave your mark.
We all leave a mark on this world. What kind of mark is your company leaving?
The Heart Behind 
Hi, there! I’m Sam. Welcome. I’m so glad you have landed on Mark’d by design’s website in your brand’s journey. I understand it can be hard to know who to trust with such a process of significance in the creation or recreation of your company.
I have a heart for businesses run by business owners who are looking to make a lasting impact in the world around them.
Working with companies who have a great potential to have a strong identity that resonates with their consumers but instead blew around in the wind based on what they believed could make them more money was exhausting.
Our Philosophy
Companies – much like humans have hearts. They have a reason for existing beyond just making money. They have a function and service that they bring to society. When companies unwittingly make a promise and then break that promise, they unknowingly break trust with their people. People aren’t dumb. They notice when you are blowing around in the wind chasing their money instead of sticking to your guns to serve them and create a sustainable future for yourself and that business.
Our Beliefs
Branding as a promise
Every touchpoint in your customer’s journey is telling a story. When different interactions with your company tell a different story, it causes doubt and confusion.
Branding by promises kept
Something is branding your company. We believe in order to take control of what is branding your company you must actively make and consistently keep your promise. Be a company of your word.
Branding beyond
We believe branding boils right down to ethics. There is a right and a wrong way to do branding. Inconsistencies between who you are and who you are saying you are break trust.
Branding from the inside out
We believe in order to be perceived a certain way that you must be a certain way. That’s why we work with company leaders to help them set the tone for their employees that create people’s experience with your company.
Why should this matter to you as a company leader or owner?
Experiences that consistently keep your brand promise cultivate consumer and employee loyalty and trust.
On the other hand, companies that claim to have an identity that is consistently misaligned with how they make decisions and, therefore, the experiences that people have with them, breed skepticism and even contempt among their employees and consumers.
Misaligned Brands Experience:
- High employee turnover
- Leadership burnout
- Broken sales patterns & constantly feeling like you have to bribe your customer base to stay📉
- Bad consumer and employee reviews
- Broken, bitter cultures
Aligned Brands Experience:
- Clarity
- Perspective
- Healthy leaders
- Long-term sales based in relationships 📈
- Healthy employee turnover rates
- Good reviews from employees and consumers
- Healthy, caring cultures of people who work hard because they align with the promise of the company.
Experiences Mark’d by design
We create experiences Mark’d by design.
Let’s create cohesive, sustainable, aligned brands together.
What We Value
Sustainability
Is your branding sustainable for the actions your company is taking?
Authenticity
Do the actions of your company aligned with the identity your company is portraying in your branding?
Integrity
Do the actions of your company aligned with the identity your company is portraying in your branding?
Fingerprints reveal identity
Your company is leaving its fingerprint everywhere. Those marks left by your company form the identity of your company in your consumer and employees minds.
We know branding can be complex and confusing. Mark’d by design exists to help company leaders like you gain perspective, break biases, and gain clarity and insight on what your people are experiencing – employee and customer, alike.
Our Dream
We envision a future where companies can be themselves and sell by attracting their ideal consumer to them for lasting loyalty rather than having to chase their consumers pocketbook through bribery. I’d like to see companies who holistically keep their promises to the consumer. We are leaving a mark on this world for better or for worse. With sustainable branding that is true to the heart of your business, we have the opportunity to make it for the better.
The Team So Far
Dime Pierson
Designer
I’m a graphic designer, creative, occasional video editor, and advocate for normalizing peanut butter and honey sandwiches.
I’m excited to deliver effective, creative, and engaging solutions that captivate viewers and enhance communication and brand identity.
Oh yeah – I also help lead a non-profit group called ABIDO. You can check it out here.
Sofia Hessevick
Creative Assistant
I’m Sofia Hessevick, and I recently graduated from the University of Tennessee in Knoxville with a degree in Marketing and a Minor in Graphic Design Studies. During my studies, I gained valuable experience in marketing, design, SEO, and public relations through a variety of internships. I’m passionate about working with brands to elevate their identity and share their story while growing their business. I’m excited to work with a team whose mission is to bring our client’s stories and inspiration to life.
Samantha A. Goggans
Founder & CEO
Oh, hey. That’s me. You already know a lot about me. I love to have fun and I’m too honest for what most people would call “my own good”. Whatever that means.
I graduated from Southwestern Community College with an Associates in Applied Sciences with a Major in Advertising and Graphic Design. I’ve been in this industry for 10+ years, and I’ve been an artist for most of my life.
Hey, if you have a deep desire to change the world and a heart to truly serve your people well, let’s work together! We’re challenging what it means to be a branding company and saying what we want to say.
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