Leave your mark.

We all leave a mark on this world. What kind of mark is your company leaving?

Samantha Goggans Branding Chattanooga, TN

The Heart Behind

Hi, there! I’m Sam. Welcome. I’m so glad you have landed on Mark’d by design’s website in your brand’s journey. I understand it can be hard to know who to trust with such a process of significance in the creation or recreation of your company.

I have a heart for businesses run by business owners who are looking to make a lasting impact in the world around them.

Working with companies who have a great potential to have a strong identity that resonates with their consumers but instead blew around in the wind based on what they believed could make them more money was exhausting.

Our Philosophy

Companies – much like humans have hearts. They have a reason for existing beyond just making money. They have a function and service that they bring to society. When companies unwittingly make a promise and then break that promise, they unknowingly break trust with their people. People aren’t dumb. They notice when you are blowing around in the wind chasing their money instead of sticking to your guns to serve them and create a sustainable future for yourself and that business.

Our Beliefs

Branding as a promise

Every touchpoint in your customer’s journey is telling a story. When different interactions with your company tell a different story, it causes doubt and confusion.

Branding by promises kept

Something is branding your company. We believe in order to take control of what is branding your company you must actively make and consistently keep your promise. Be a company of your word.

Branding beyond

We believe branding boils right down to ethics. There is a right and a wrong way to do branding. Inconsistencies between who you are and who you are saying you are break trust.

Branding from the inside out

We believe in order to be perceived a certain way that you must be a certain way. That’s why we work with company leaders to help them set the tone for their employees that create people’s experience with your company.

Why should this matter to you as a company leader or owner?

Experiences that consistently keep your brand promise cultivate consumer and employee loyalty and trust.

On the other hand, companies that claim to have an identity that is consistently misaligned with how they make decisions and, therefore, the experiences that people have with them, breed skepticism and even contempt among their employees and consumers.

Misaligned Brands Experience:

High employee turnover
Leadership burnout
Broken sales patterns & constantly feeling like you have to bribe your customer base to stay📉
Bad consumer and employee reviews
Broken, bitter cultures

Aligned Brands Experience:

Clarity
Perspective
Healthy leaders
Long-term sales based in relationships 📈
Healthy employee turnover rates
Good reviews from employees and consumers
Healthy, caring cultures of people who work hard because they align with the promise of the company.

Experiences Mark’d by design

We create experiences Mark’d by design.

Let’s create cohesive, sustainable, aligned brands together.

See The Services We Offer

What We Value

Sustainability

Is your branding sustainable for the actions your company is taking?

Authenticity

Do the actions of your company aligned with the identity your company is portraying in your branding?

Integrity

Do the actions of your company aligned with the identity your company is portraying in your branding?

Fingerprints reveal identity

Your company is leaving its fingerprint everywhere. Those marks left by your company form the identity of your company in your consumer and employees minds.

We know branding can be complex and confusing. Mark’d by design exists to help company leaders like you gain perspective, break biases, and gain clarity and insight on what your people are experiencing – employee and customer, alike.

Let's Work Together

Our Dream

We envision a future where companies can be themselves and sell by attracting their ideal consumer to them for lasting loyalty rather than having to chase their consumers pocketbook through bribery. I’d like to see companies who holistically keep their promises to the consumer. We are leaving a mark on this world for better or for worse. With sustainable branding that is true to the heart of your business, we have the opportunity to make it for the better.

Check Out Our Services

The Team So Far

Dime Pierson

Designer

I’m a graphic designer, creative, occasional video editor, and advocate for normalizing peanut butter and honey sandwiches.

I’m excited to deliver effective, creative, and engaging solutions that captivate viewers and enhance communication and brand identity.

Oh yeah – I also help lead a non-profit group called ABIDO. You can check it out here.

Sofia Hessevick

Creative Assistant

I’m Sofia Hessevick, and I recently graduated from the University of Tennessee in Knoxville with a degree in Marketing and a Minor in Graphic Design Studies. During my studies, I gained valuable experience in marketing, design, SEO, and public relations through a variety of internships. I’m passionate about working with brands to elevate their identity and share their story while growing their business. I’m excited to work with a team whose mission is to bring our client’s stories and inspiration to life.

Samantha A. Goggans

Founder & CEO

Oh, hey. That’s me. You already know a lot about me. I love to have fun and I’m too honest for what most people would call “my own good”. Whatever that means.

I graduated from Southwestern Community College with an Associates in Applied Sciences with a Major in Advertising and Graphic Design. I’ve been in this industry for 10+ years, and I’ve been an artist for most of my life.

Hey, if you have a deep desire to change the world and a heart to truly serve your people well, let’s work together! We’re challenging what it means to be a branding company and saying what we want to say.

Let's Talk Business

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